Alaxan won a Bronze Award under the Best Established Product Brand Campaign Category for successfully reinforcing its dominance in the pain medication category by proving itself as the body pain expert.

Biogesic also bagged a Bronze Award in the Best Insights and Strategic Thinking Category for its ground-breaking “Ingat!” campaign, which taps on a winning Filipino insight that expresses care and concern for each other, and ties it with the brand’s promise of safety.

Skelan won a Bronze Award for Best Innovative and Integrated Media Campaign for promoting a paradigm shift in how arthritis sufferers view their conditions. Through a danceable song popularized by actor and dancer Vhong Navarro, the campaign encouraged them to exercise and take proper medication to manage and overcome arthritis.

The Tambuli Awards is open to both advertisers and ad agencies, and is organized by the UA&P Institute of Communication in association with the MORES (Marketing and Opinion Research Society of the Philippines) and Business World.

IN THE PICTURE: Assistant Brand Manager for Biogesic Nikki Godino (middle) receives Biogesic’s Bronze Award for Best Insights and Strategic Thinking with McCann Erickson Vice President Ramon Garcia and Group Account Director Yvonne Salcedo.